Paid social lead generation
Search catches demand that exists. Social creates it.
Paid social reaches the people who haven't started looking yet — and for the right businesses it's the fastest lead source there is. Measured in booked jobs. Never in reach, engagement, or followers.
Does paid social actually work for small local businesses?
For some categories, extremely well; for others, badly. It works where the service is discretionary, visual, or seasonal — med spas, dental, home remodels, fitness, pools, landscaping, events. It works poorly for pure emergencies, where nobody buys from a feed and search wins. The diagnostic decides which you are before you spend.
How is this different from boosting posts?
Boosting optimises for engagement — likes from people who will never buy. A lead campaign optimises for a completed enquiry, runs tight geographic and demographic targeting, sends traffic to a page built to convert, and is judged on cost per booked job. The two share a button and nothing else.
How we run it
Four parts, and three of them aren't the ad
Offer
A specific reason to act now that a stranger can evaluate in three seconds. Most campaigns fail here, before a single dollar of targeting is wrong.
Creative
Your actual work, your actual crew, shot plainly. Polished stock creative underperforms real photos in local service categories almost every time.
Landing
One page, one promise, one form — matching the ad exactly. Sending paid traffic to a homepage is the most expensive common mistake in local advertising.
Response
Instant acknowledgement and fast human follow-up. Contact odds fall roughly 100× between a five-minute and a thirty-minute callback (MIT/InsideSales). The ad can't fix that.
We'll run paid social as part of a Growth Program. We won't run it as a standalone service into a site that can't convert — that's how agencies burn a budget and blame the platform.
Straight answers
More on paid social
How much should a small business budget for paid social?
Enough for the platform to learn and for you to read the result — in most local categories that's a meaningful daily spend held steady for at least a month, not a stop-start trickle. We'll size it against your average job value and capacity during the diagnostic, and we'll say if the number doesn't justify starting.
Which platform should I be on?
Wherever your customers already are, which for most local service businesses means Facebook and Instagram — the targeting and the audience depth are still unmatched locally. TikTok can work for visual, younger-skewing categories. Being on all of them is almost always worse than being good on one.
What if I don't have good photos or video?
Then that's the first job, and it's simpler than owners expect. A phone, decent light, and the actual work in progress beats produced creative in local categories. We'll give you a shot list; you send footage from the van.
Start here
Tell us the bottleneck. We'll tell you what we'd do.
Every engagement starts the same way: a 20-minute call, then a written read on where your customers are actually looking for you and what it would take to be the answer they find.
You'll get a straight recommendation — including "you don't need us for this," when that's the honest answer. If a Lead Network already covers your trade and territory, we'll say so, because that's the faster route and you'd rather know.